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Professional Darts Corporation (PDC)
Darts legend Phil Taylor and prodigy Luke Littler
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Features
Time to read: 11 min
Bullseye generation: How darts is becoming more valuable
May 28, 2026
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Latest News
Time to read: 3 min
Why Paddy Power’s darts sponsorship exemplifies sports and fan activations
January 6, 2026
Stephen Bunting at PDC event
22:12
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Latest News
Time to read: 2 min
NBC’s Peacock the foundational platform for US darts growth? 
June 3, 2025
Frankfurt am Main, Hesse, Germany, January 11th 2025. 5. GUDE Darts Open: Stephen Bunting aka The Bullet (Great Britain) interacts with the fans.
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Features
Time to read: 4 min
PDC explains why darts won’t follow boxing’s Middle East model
May 21, 2025
Darts board with three darts in the bullseye.
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Boxing
Time to read: 3 min
Darts drive Matchroom Sports profits as boxing fights for growth 
April 8, 2025
credit: ronstik/Shutterstock
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Latest News
Time to read: 3 min
PDC to payout £1m for World Championship winner and £25m in total
March 31, 2025
SILVERSTONE, UNITED KINGDOM - July 04, 2024: Luke Littler, WDF World Darts Championship. The build up for the F1 British Grand Prix 2024.
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Latest News
Time to read: 3 min
Darts negotiations heat up with Sky’s deal expiring
November 29, 2024
credit: Charles McClintock Wilson/Shutterstock
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Fan Engagement
Time to read: 2 min
Uber Eats delivers on new fan campaign as PDC’s official UK partner
November 20, 2024
Credit: Paddy Power
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Europe
Time to read: 4 min
Prostate Cancer UK and PDC reflect on ‘fantastic’ Paddy Power darts campaign
January 8, 2024
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Latest News
Time to read: 2 min
bet365 scores bullseye with US Darts Masters naming rights renewal
November 20, 2023
darts
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Sponsorship
Time to read: 2 min
PDC intensifies fan exchanges with Interwetten partnership
February 24, 2022
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UK
Time to read: 2 min
PDC holds its first ever televised women’s competition
February 3, 2022
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Time to read: 2 min
PDC trebles BoyleSports World Grand Prix title sponsorship
December 8, 2021
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Partners
Time to read: 2 min
PDC inks Manscaped sponsorship tie-up
June 18, 2021
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Latest News
Time to read: 3 min
Barry Hearn entrusts Matchroom chairmanship to son Eddie upon retirement
April 20, 2021
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Partnership Playbook: Nestlé’s NBA deal, Relevent’s UEFA win and Uber Eats
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LIV Golf accuses DP World Tour of interference over player ban
6
CONMEBOL swaps betting ads in Brazilian broadcasts after ban
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Netflix secures Spanish rights to the 2030 World Cup
Features
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026